What Do Leaders of Successful Businesses Do? And 7 Habits of Effective Leaders

What Do Leaders of Successful Businesses Do?

For a business to be successful, it must have a strong leader. Leadership can make or break a company. This is why public companies pay several million dollars for a new chief executive officer. Below are nine characteristics of successful business leaders. It is therefore important to ensure you are equipped to manage the situation in the best way possible.

Guy Kawasaki has given his opinions on how to handle this difficult process in his recently released book; “Reality Check”. We have summarised a few of his key tips below:

1. Have a positive attitude. Believe that your business is the best business in the world. Self-confidence leads to decisiveness and in particular, the ability to back your own judgment and to take risks. Be determined. Be persistent. Be resilient. Overcome setbacks. Do not dwell on past mistakes and learn from your errors.

2. Love what you do. Enjoy your work and the challenge it provides. Work should be fun, not merely something to be tolerated. Enthusiasm generates a hard work ethic and a passion which becomes part of the culture of your business.

3. Seek wealth creation. Aim to maximise your sales by increasing your prices, selling more to your existing customers or obtaining more customers either in your local area, in another state or in another country. Control your costs. Eliminate waste. Sell unproductive assets and discontinue unprofitable products. Know your business. Measure your marketing. Strategic partnerships with suppliers and customers can give your business greater flexibility and enable you to better manage your costs and maintain or increase your margins. Maintain your competitive advantage. Study your competitors’ assets, capabilities, marketing, costs and culture.

4. Delegate. It is impossible to do everything yourself. It is also unwise as it is more productive to get those with the appropriate skills to do appropriate tasks. The ability to get people with different skills to work as a team is a starting point for all successful businesses. Recruit high quality staff with complimentary skills and organise these people in the most efficient way. Motivate your staff and encourage them to think independently. Non-performing staff which don’t fit the culture of your business need to be replaced quickly because they can affect relationships with your customers and other staff members and ultimately the profitability of your business

5. Seek financial, marketing and legal advice. Have a vision and clear goals. These goals should include future income and the achievement of various tasks. A strategy to grow the business and a detailed business plan consisting of marketing and financial plans are important. Manage your growth at a rate that enables your cashflow to remain positive.

6. Concentrate on doing what you do best. Specialise. Focus on single industries rather than diversifying. Maintain your core business. Outsource non-core activities and functions. Dominate a niche market rather than attempt to serve a large number of markets.

7. Have systems in place. You need the business to run efficiently even if you are away from the office for 12 months. The best example of a company with efficient systems is McDonalds. Teenagers can run their outlets profitably and efficiently because appropriate systems are in place.

8. Worksmart. Success does not mean working 100 hours a week. Today, it is more likely to mean working 35 hours a week and spending time with our family and pursuing your leisure interests. Working smart is much more important than working hard. Spend time working ‘on’ your business and not ‘in’ your business. Seek continual improvement. This may mean more efficient procedures, better systems, better marketing or better cashflow.

9. Have a good support base. Hire staff you can rely on for advice. However, use discretion when listening to advice from others. Encourage training. Foster an attitude of continuous learning both for yourself and your staff. Have a mentor. Be a mentor to your senior staff. Read and attend seminars. Notice what others are doing.

7 Habits of Effective Leaders

EFFECTIVE LEADERSHIP IS something we need to focus on daily. It’s something that takes practice, questioning how well you’re doing, reassessing and best of all continuing to try!

Like any learning, watching others who are good at leading and following their example (otherwise known as R & D – rip off and duplicate) is a successful strategy to follow. So here are the habits of effective leaders:

Clarity of Vision (and ability to share that vision).
Healthy discontent for the present.
High standards of excellence.
A sense of urgency (operating at pace).
Strong commitment to implement.
Ability to eliminate likely distractions.
Build a strong team.

3 Features Your Email Marketing Software Should Have

Email remains to be among the best marketing tools you can use to improve returns for your business. With the right strategy you can nurture leads and increase sales because email offers easy acquisition, awareness, retention and eventual conversion of customers. With the right software you can create email lists, send out messages to relevant contacts and even use templates to put together an email marketing campaign that brings you good rewards.

When it comes to email marketing software, there is abundance, but when you know what features matter most in a solution then you will manage to select software that works for your business goals. Not all software options are designed to function the same way and hence some will be better than others in terms of overall performance. Here are a few of the most important features that the best email marketing software should have.

1. CRM integration

Automating marketing processes offer lots of advantages and this is something you should be able to achieve with the right software. Customer relationship management should be easy to integrate using the software so you can align marketing and sales for campaigns that are effective in bringing strong ROI. Interacting with customers helps you discover lots of things so you can offer them what they expect from your marketing. Proper CRM integration makes real time data updates easy and ensures that all your records remain up to date for upcoming campaigns for that matter. Check to see that the software’s API makes this kind of integration possible.

2. Visual customization

The truth is that people decide to read or ignore email content depending on how it looks. When looking for good email marketing software, it should offer attractive visuals so that you can put together a campaign targeted audience will love reading. Drag and drop functionality, pre designed templates, photo editing features and responsive design are some of the important aspects when it comes to visual editing on your software. With the features you will not need to redesign newsletters every time you need to communicate to your customers and potentials. The right software will eliminate hard work and makes it possible for you, create campaign design that is a winner from the word go.

3. Reports and analytics

An overview of email marketing campaign performance is of great importance. This is the only way you will be in a position to know what metrics are bringing on positive results and what is not working. You put together a campaign with hopes it meets your goals and your email marketing software should help you keep track of what matters most. Using software analytics, you can see devices subscribers are using to read the emails, whether they print, forward or delete the emails, how long they take reading your content and even what email contents receive the most clicks. With such insights you will be able to optimize email campaigns in such a way that the overall results are improved.

Know More About Hosted Contact Center VoIP Solutions

In this contemporary world, business and corporate houses are searching for various ways to increase their competitiveness in terms of lowering down the calling costs and improving the organizational proposition. As a matter of fact, the traditional telephone networks are designed to carry low-fidelity signals with a high level of reliability. Though they are very reliable for the audio communication, but are not suited to provide services for digital communication applications. Thanks to the new technology called VoIP- Voice over Internet Protocol for initiating ‘unified’ communication.

The voice over internet protocol allows the users to send & receive voice, data and images over a single IP network. Apart from this, the main attraction of hosted business VoIP services is its calling price. The calling price over this technique is minimal as packet switching technique is used in them. The VoIP solutions use packet-switched networks to facilitate non-real-time data using much less bandwidth. The advantages of internet telephony solutions include flexibility, efficiency, and scalability.

1.Flexibility: The hosted business VoIP services provides flexibility. As a matter of fact, these services can be used in a variety of configurations to suit a number of users, client/server application requirements and desired bandwidth.

2.Efficiency: The bandwidth is consumed when needed. Unlike traditional PSTN services, the service providers cover same network for carrying voice and data networks i.e. voice, video, fax, and data traffic. Furthermore, this increases the efficiency of the bandwidth, as many terminals on the same connection are shared with the network.

3.Scalability: In the hosted VoIP solutions, one can easily extend or add the telephone lines as per the demand of the organization.

These advantages help the users to save money and improve the organizational productivity. As per the statistics, more than 25 million small & medium businesses or SMBs are making use of VoIP services.

To improve the sales and market shares, contact centers have refined their marketing strategies. Considering this fact, VoIP contact center solutions have widened their scope in various sectors including telemarketing, e-mailing, instant messaging and online communication. With the application of hosted contact center VoIP solutions, the users or clients of business and corporate houses are able to grow instantly without spending much on the infrastructural enhancements. Moreover, with these services, the users enjoy freedom to locate and relocate anywhere across the globe.

To conclude, the business users or clients can enjoy the benefits of technical assistance or customer services at any time of the day, as and when required. Hence, it can be stated that hosted business VoIP solutions allow the users to enjoy long distance and international calling at discounted rates.

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